An Introduction to the Team

Good Korma is American rickshaw team formed by photographer Michael Cogliantry (NYC) cinematographer Adam Sternin (NYC) and art director Anthony Munoz (Chicago). We are one of a few dozen teams coming from all over the world (mostly England) who are attempting to make history (sort of) by driving these machines from the bottom to the top of India.
See Map

Upon our arrival in the country, we will pause briefly for a game of Cricket (if anyone has any idea how this game is played, please write us as we’re completely lost in this department) followed by tea and cakes (no problem here). We'll then start revving our engines and begin heading north. We plan to stop only to wet our whistles for the occasional gin and tonic at specially selected refreshment points.

Please… This is completely insane… tell me why on earth you are doing this???
The Rickshaw Run is all about raising huge amounts of wedge (British term for cheese, which in some situations is the British term for money) for a great charity (the organizers have chosen Mercy Corps International). Many auto-rickshaw taxi drivers are forced to live in a state of poverty because they don't have the cash to buy their rickshaw. They borrow the money or rent the rickshaw often at extortionate rates. While they can earn a living from the taxi fares, a large amount of it, often more than half goes to pay of the debt or pay the rent for the vehicle. Giving a rickshaw to a poor family is huge life changing event that enables them to earn a living without the burden of impossible debt. When we get to the finish line, we will hand over the rickshaw to an NGO working in Siligury, monitored by Mercy Corps, who will distribute them to the most needy cases. Any additional funds raised over the cost of our rickshaw (£650. / $1350.) will be also donated to Mercy Corps for their amazing and much needed work in India.